Sharing Your Ad Costs
Simple, Yet Game Changing
It's About Supporting the Small Business Owner
Local Ad Share was started to help small business owners cut their advertising costs by sharing the overall cost of direct mail marketing with other local businesses. By helping business owners share the costs of designing, printing, and shipping ads, we are dedicated to helping small businesses be more profitable and thrive in their communities. We also work to help business owners reach a more local clientele (what we refer to as "Hyper-Local Customers") in the neighborhoods and communities they want to work in. We believe that if small business owners can afford to reach more hyper-local customers, for the fraction of the cost of running ads themselves, then we are creating stronger local businesses, and that creates stronger local communities.
Why Choose Local Ad Share?
At Local Ad Share, we understand the challenges that local small businesses face when it comes to advertising. We're small business owners too. Our unique approach enables businesses to pool their resources and target the areas they want to focus on most. We keep it simple with clear ad messaging, and straight forward pricing. We focus on direct mail advertising because it works. Digital ads will give you large, impressive numbers of "impressions", but are often spread across large geographical footprints and can feel like you need a PhD in Marketing to understand whether your ad is working based on your reported conversion rates. Direct mail means your ad is landing in a guaranteed number of mailboxes each month, with that same number of guaranteed impressions. Direct mail provides one of the best response rates (as high as 4%) proving that snail mail is just as effective, if not more effective, in reaching customers in our digital age. Marketing a small business doesn't have to be complicated or expensive. At Local Ad Share, helping businesses thrive by keeping costs low is what we do best, so business owners can focus on what they do best. Source
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A study by Postary found that direct mail open rates can vary between 57.5%-85%, about 3-4x higher than email open rates.
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Direct mail response rates hover between 2.7% – 4.4%, while email has around 0.6%.
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88% of Gen X consumers (b. 1965-1980) want experiences that blend physical and digital channels.
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71% of Baby Boomers (b. 1946-1964) say mail feels more personal than digital communications.
You Journey Is
Our Journey
Local Ad Share was founded by a small business owner in Portland, Oregon, with a passion for empowering fellow entrepreneurs. During the Pandemic, there was a great need for small businesses to get the word out to their community, that they were still open for business. This was done through direct mail postcards as a proven and effective way of capturing a customer's attention. As printing and mailing costs rose, sharing the costs for advertising with other local business owners was born. We believe in the potential of small businesses making our communities better, and are dedicated to being a catalyst for their success. Join us on our mission to make advertising for small businesses more affordable and effective so our local business owners, and communities, can thrive!